Bringing Back Free

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts. Key Takeaways: 00:45 – The original philosophy behind Basecamp’s free plan03:14 – Going beyond the free trial07:36 – Tracking analytics without getting lost in t...