98: What Is ROIC and Its Impact on Your Strategy?

Send us a text Are you building a business that truly creates value, or just chasing growth? In this episode, Steve breaks down the powerful connection between strategy and finance—and why Return on Invested Capital (ROIC) is the key to long-term success. Discover why profitability alone isn’t enough, how 70% of bankrupt companies were still making a profit, and the crucial financial levers that separate thriving businesses from those stuck in survival mode. If you’re serious about scaling wi...