593: Learn to Box & Build Your Business with Box N Burn [Academy is coming to Mind Pump in October!]

In this episode Sal, Adam & Justin speak with So Cal Box N Burn pals Tony Jeffries, Glenn Holmes and Kevan Watson. The Box N Burn Academy is coming to the Mind Pump Studio Headquarters October 8th, 2017. The boys discuss what trainers and attendees will get from the course and how boxing can be used for client retention.

• Guys talk business/franchises (2:38)
• What makes certain trainers more popular than others (10:35)
  • Passion and caring
  • Consistancy
• Who is responsible for what in the business? (11:15)
  • Kevan put together trainer development program
  • Glenn overlooks all trainers
• Has their new hiring process been more successful? (13:50)
• Guys talk about upcoming Box N Burn Academy training certification in San Jose, CA (15:10)
  • Oct. 8th at Mind Pump Media HQ
• What attributes would they want in a trainer? (18:55)
  • Tony – personality and passion
  • Glenn – personality and wiliness to learn
  • Kevan – initiative and passion to help people retain information
• Do they have systems in place to track their trainer’s success/retaining clients? (21:28)
• Do you think someone is born with passion or can it be developed? (24:35)
  • How you do anything, is how you do everything
  • Praise people in front of other people, very powerful
• Guys talk about managing their gyms (34:53)
  • Plan on opening more gyms
  • Train leaders and have systems in place
• Why do they have so many trainers in one class? (36:50)
  • One on one attention
  • 7 trainers in one class
• What would be better to do, have great trainer and teach them boxing or great boxer and teach them to be a trainer? (40:01)
•  What is their greatest debate among them regarding their business and the future? (42:03)
  • Trainer turnover
• How do you keep trainers motivated to stay? Discourage them from going out on their own and potentially failing? (48:50)
• Does social media presence, in a potential trainer, play into their hiring process? (53:40)
• Have they thought of turning this more into a license or affiliate program in the future? (57:10)
• Guys talk about their tier system. How they entice their trainers be more accountable? (59:45)
• How often do they hold their certifications? (1:02:13)
  • Beginning online certification soon
• What type of feedback have they been getting from trainers that have gone through the certification program? (1:05:24)
• ·What does the certification day look like? (1:06:10)
  • Hand wraps
  • Boxing specific warm up
  • Teach boxing fundamentals
  • Shadow box
  • Holding pads correctly
  • Access to online video library
• Guys talk certification Oct. 8th at Mind Pump Media HQ (1:17:59)

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