Mind Pump: Raw Fitness Truth

In this fascinating interview, Sal, Adam & Justin interview Spartan Race founder Joe De Sena.

You will likely agree this is Mind Pump's most fascinating interview to date. Joe is a master story-teller and his life is absolutely fascinating.

Tales of cleaning pools for crime bosses (the REAL Good Fellas), starting businesses, Japanese Marathon Monks, starting the Spartan Race and much more.

The guys introduce themselves to Joe (2:42)
Joe talks about the beginning of the Spartan Race (4:25)
- Goodfellas filmed in his hometown of Queens
- Taught life lessons from crime boss next-door neighbor
  - Had pool business
  - Introduced him to 700 clients!
- His mom got into yoga
- Went to St. John’s to pursue his education
- Graduated Cornell and got into stocks
- Decides to sell the business and go to Wall St.
- Starts own business on Wall St. and has 10-year run then sells
- Starts family and moves to farm town
  - Starts wedding business
- Meet fitness guy that takes him to first Adventure Race
  - Has to go through trial races to join the team
  - Gains perspective through experiences of being challenged
What kinds of people do his races? (40:43)
- CrossFit, Military bulk audience
- Everyday people
What kind of growth has he seen? (42:13)
- China next market to bring races to
In the people he interviews, what makes a person successful? (44:36)
- No fear
- Don't care what people think
- Upside/downside decision making
What scares him now? (48:46)
- Anything involving his family
When did the company take off? (53:45)
- Came up with name Spartan
- 3 distances and multiple races a year
  - People can stay on track health wise
- Had to create a network for people to see
Joe talks competition (1:00:35)
How else does he monetize the business? (1:04:35)
- Apparel
- Gym
Moving ahead, what is he looking to tackle? (1:06:20)
- People need a date
- Delayed gratification
Joe tells Japan story (1:10:17)
- Marathon Monks

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595: Joe De Sena Founder of Spartan Race & the Spartan Up! Podcast