618: Spartan Races 2017 with Yemeni Mesa of KNOW Foods & Joe Di Stefano of Spartan Coaching

01:09:59

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The Mind Pump Crew travels to Lake Tahoe to the Squaw Valley Spartan Races World Championships. There they interview and are interviewed on 12 different podcast episodes.

In this episode, Sal, Adam & Justin speak with Yemeni Mesa of KNOW Foods & Joe Di Stefano of Spartan Coaching.

KNOW Foods is taking on the junk food industry by producing healthier versions of popular desserts and snacks.

Spartan Coaching is taking a hardcore approach to OCR certifications to make them truly legitimate.

Two very interesting interviews in one episode!

Thanks to Joe DeSena and the Spartan Races for an amazing weekend!

Check out the video on Mind Pump TV on YouTube.

  • How did Yemeni get his name? (5:53)
  • What is KNOW foods? (6:40)
  • What makes their foods healthy? Growth in the company? (7:56)
  • What is the problem with gluten? Why their products stay away from it? (12:46)
  • Yemeni talks about his old bodybuilding days / Going keto (14:30)
  • Highly palatable foods and how they make their products (30:41)
  • Intuitive eating and fasting (35:08)
  • Who does he consider a competitor? (43:25)
    • Metabolic truth or metabolic disasters
  • Are they doing anything on the exercise side of the industry? (46:46)
  • Joe Di Stefano talks about Spartan coaching (47:33)
  • What is SGX compared to their coaching program? (52:30)
  • How did he gets connected with Joe De Sena (55:15)
  • How did they create the Spartan Race (1:00:56)
  • How many people do they have in their coaching program? How long does it take to get? (1:02:40)
  • What are the backgrounds of the top performers of these races? (1:05:23)
  • In the future does he see adding more obstacles to the races? (1:06:55)

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