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Mind Pump: Raw Fitness Truth

649: Chris "Drama" Pfaff

01:13:37

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In this episode Sal, Adam & Justin speak with Chris "Drama" Pfaff.

Chris got his start with the reality TV show "Rob & Big" and then "Rob Dyrdek's Fantasy Factory."At age 22, with no background in business or fashion, he launched a t-shirt and streetwear line, Young & Reckless, which has grown into a nationwide brand, with distribution in more than 3,000 Macy’s, Dillard’s and PacSun stores, celebrity endorsements from Puff Daddy and Justin Bieber, 43 employees, and $31 million in revenue in 2015 (Forbes Article here).

This episode digs into Chris' story and is a fascinating listen.

  • What was it like becoming a reality star? (2:29)
    • Everyone’s favorite little homie
  • Breaking out of that stereotype (5:57)
    • Wanting to be involved
  • Was Rob supportive of his clothing line? (10:20)
  • Realist reality show (12:10)
  • When did the pop culture burst happen? (16:38)
  • The hustle life (19:00)
  • Small town beginnings (22:31)
    • Drawn to the hustle, not the job
  • The highs and lows of starting a clothing line (26:30)
    • Working in seasons in fashion, you are losing
    • Streetwear vibe with no pride
    • Branding is everything
  • What does he consider streetwear today? (33:28)
  • What strategies is he implementing? (34:50)
  • What does he think of juggernauts like Amazon/Apple?? (36:14)
  • What motivated him to start his podcast? (38:29)
    • Searching for his purpose
  • Millennials, entrepreneurs of our future (42:25)
    • Motivation follows action
  • Entrepreneurs he models after? (47:48)
  • Favorite guests? (49:37)
  • Fashion/Fitness comparisons (51:26)
  • Foundation to kick start other things, his podcast (53:24)
  • Has he always been this self-aware? (54:43)
  • What does he do to unplug? (59:00)
  • Amount of content needed (1:03:27)
  • Will YouTube stars take over Hollywood? (1:09:00)

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