870: The Business of Mind Pump- Behind the Scenes with Professor Dominic Morais

This episode was originally an interview conducted by Professor Dominic Morais of Trinity University as part of a research project on online fitness businesses. Professor Morais' questions highlighted many aspects of Mind Pump's origins, growth and business philosophy and practices. This episode provides the most in-depth behind the scenes look at the business of Mind Pump released to date.

• The State of Mind Pump. (2:03)
• How does podcasting fit into their revenue stream? (6:05)
• What lead them to getting a marketing team? (7:10)
• The importance of “lead magnets” for their business growth. (12:24)
• The super hero origin story of Mind Pump. (14:50)
• Wisdom vs. knowledge: Its significance in the rise of the podcast. (19:25)
• How do they convey the art of credibility to their audience? (22:52)
• A melting pot of health and fitness people in one spot. The Mind Pump Private Forum and how they curated a “tribe.” (28:19)
• The watershed moments in their business. (33:00)
• What markers did they pay attention to early on and do they tailor to their audience? (44:30)
• The order of operations behind how they package their MAPS Fitness Programs. (48:25)
• How do they vent sponsors and ultimately choose which ones to work with? (1:01:05)

Featured Guest/People Mentioned:

• Dominic G. Morais (@MoraisDG)  Twitter
• Craig Capurso (@craigcapurso)  Instagram
• Dr. Justin Brink (@premiere_spine_sport)  Instagram
• Dr. Jordan Shallow D.C (@the_muscle_doc)  Instagram
• Ben Greenfield (@bengreenfieldfitness)  Instagram
• Robert Oberst (@robertoberst)  Instagram

Links/Products Mentioned:

• Four Sigmatic
  • **Code “mindpump” for 15% off**
• Vuori Clothing
• Felix Gray
  • ** FREE Shipping & FREE Returns**
• Thrive Market
  • ** Free 1 month membership, $20 off first 3 orders of $49 or more Plus free shipping**
• Smart Drug Smarts: #125: EXERCISE AND COGNITION
• Mind Pump Ep. 538: What the Health Review & MORE
• MAPS Fitness Products
• Mind Pump FREE Resources – Everything You Need to Know to Reach Your Fitness Goals

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