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Mind Pump: Raw Fitness Truth

1025: Mike Cessario - Disrupting the Bottled Water Industry with Liquid Death

01:12:38

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In this episode Sal, Adam and Justin talk with Mike Cessario, co-founder and CEO of Liquid Death, a water brand disrupting the bottled water market. Liquid Death is a new Mind Pump partner so please go out and support at liquiddeath.com!

  • Inventing the viral video: How brands use marketing to get attention, being authentic & MORE. (3:34)
  • Why fun can be healthy. (9:42)
  • Disrupting the industry and saving the planet at the same time. (17:35)
  • How long have they been in business, what kind of traction are they seeing and what was their strategy in the beginning? (21:37)
  • What are the biggest hurdles he sees that they will have to overcome? (32:12)
  • Not just a marketing gimmick: Getting the masses to purchase their product. (34:41)
  • Wanting to operate with the ‘small brand’ mentality. (37:40)
  • What interests him the most among the various platforms? (43:55)
  • ‘Death to plastic’ and why recycling CAN be cool. (46:10)
  • What are some paradigm shattering moments that he has experienced? (52:07)
  • The new world of marketing. (55:09)
  • What are the next moves for the brand? (1:01:53)
  • Why at the end of the day it’s all about honesty and authenticity.  (1:05:38)

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