1170: Q&A with Mike Matthews

01:42:10

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In this episode, Sal, Adam and Justin talk with good friend, Mike Matthews about his how he built his company, Legion, and then answer questions asked by the live audience.

  • Protein bar companies are making out! (2:15)
  • What has been the worst product idea he has had? (3:37)
  • What products surprised him that sold well? (4:51)
  • How the pre-workout market has really taken off and the shenanigans that have come with it. (8:05)
  • Why a part of him is ashamed to be in the supplement industry. (16:40)
  • How all markets have unsophisticated consumers. (18:00)
  • Is the supplement consumer becoming more attuned? (23:54)
  • The self-education of Mike Matthews: How did he acquire his wealth of information? (25:30)
  • The ‘ah-ha’ moments the guys experienced with their training. (30:20)
  • How you can still be honest and be successful. (38:14)
  • Appreciating the value and importance of sleep. (39:22)
  • What are the upcoming opportunities in the health/fitness space? (45:25)
  • How do I stand out in the ‘content-heavy’ crowd? (1:00:02)
  • Why does he sell fat burners and not branch chain amino acids? (1:09:42)
  • You can build a business and NOT lie. (1:17:20)
  • What to do when there are detractors on your fitness journey? (1:19:41)
  • Is it recommended to take senna for no more than once a week and what can be done to fix oneself after excessive use? (1:28:15)
  • How do I transition from more active work to sedentary? (1:33:00)

 

Featured Guest/People Mentioned

Related Links/Products Mentioned

People Mentioned

  • Eric Helms PhD, 3DMJ R&D Chief (@helms3dmj) • Instagram
  • Mark Rippetoe (@CoachRippetoe) · Twitter
  • Kelly Starrett (@mobilitywod) • Instagram