Mind Pump: Raw Fitness Truth

1197: Four Steps to Creating a Successful Podcast

The explosion and growth of podcasting! (2:00)
How streaming is KING and cable/radio are dying. (5:23)
The unlimited bandwidth of technology and low barrier to entry. (6:53)
The HIGH conversion rate of podcasts and creating targeted markets. (8:00)
Finding advertisers that match your audience. (11:48)
Audio is the future. (15:13)
Sound bite conversations vs long-form conversations. (16:00)
Four Steps to Creating a Successful Podcast.
- #1 – Be an EXPERT and provide VALUE. (22:21)
- - Invest in quality sound. (28:08)
- #2 – Be authentic and vulnerable. (31:54)
- #3 – Be consistent. (38:08)
- - How your title matters! (42:38)
  - Practice, practice, practice. (44:43)
- #4 - Encourage community. (48:30)
- - The lifetime value of a customer. (51:55)

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