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Mind Pump: Raw Fitness Truth

1280: COVID-19 - The Death of the Gym Industry?

54:11

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In this episode, Sal, Adam & Justin discuss the future of the gym industry in the wake of the COVID-19 pandemic. Will it survive? This episode features the perspective of leaders in the gym industry, from the owner of a local personal training studio to the founder of 24 Hour Fitness.

  • A conversation with Breann Mitchell, Director of The Bay Club Company.
    • How are Bay Clubs handling the shut down right now both with staff and members? (2:30)
    • The interesting strategy they have implemented and how it is working out. (3:45)
    • What are they doing to bring value to members so they can keep paying dues? (4:28)
    • Their plans for re-opening. (5:20)
    • The outlook on the future of Bay Clubs. (7:14)
  • A conversation with Scott Howell, CEO of Red Dot Fitness. 
    • How is Red Dot handling things at this moment? (7:45)
    • Ways they’re bringing value and service to their clients to keep some revenue coming in. (9:53)
    • How many members did they lose? (10:50)
    • Their plans on re-opening when they get the green light. (12:08)
    • Optimistic or pessimistic for the future? (13:25)
  • A conversation with Jason Khalipa, CrossFit pioneer, and gym owner.
    • How he is managing his business at the moment. (14:40)
    • How he is working with his members. (15:58)
    • Is he worried about the future of his business? (17:40)
    • How will he move forward when things reopen? (18:38)
    • Will he have to change his business model based on new restrictions? (19:20)
    • Will the average CrossFit box die? (20:17)
    • What does the future look like for the CrossFit box owner? (21:45)
    • Switching to digital the way of the future? (23:13)
  • A conversation with Brendon Ayanbadejo, Super Bowl Winner, and Orangetheory Fitness owner.
    • How have his businesses been impacted? (24:23)
    • Their plans for re-opening. (25:35)
    • How will this affect their membership prices? (26:36)
    • Is he fearful about the future? (27:06)
    • How COVID-19 is affecting the new small business franchisee? (27:55)
  • A conversation with Mark Mastrov, fitness empire builder of 24-Hour Fitness and current President/CEO at Fitness Holdings Inc.
    • How have his businesses handled the shut-down? (29:00)
    • Have they gone digital to try and bring in revenue? (30:03)
    • How they plan on operating when allowed to re-open. (31:00)
    • Creating a strong community and a healthy environment. (33:15)
    • How will they profit with fewer people in their facilities? (34:37)
    • Mark’s candid take on the impact of COVID-19. (36:20)
    • What is the future of the entire gym industry? (37:18)
  • A Mind Pump candid recap of the conversations had. (39:35)

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