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Mind Pump: Raw Fitness Truth

1405: How to Get One Million Followers With Brendan Kane

01:29:10

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In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane.

  • Why you have to have a hook to get someone to stop. (3:47)
  • Content is king. (7:44)
  • The formula behind the hook. (9:50) 
  • The misconception if you have one million followers you have millions of dollars. (24:40)
  • How to understand the difference between what people want and what people need.  (27:53)
  • New Media versus Old Media. How to win attention. (31:25)
  • When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00)
  • The power of brand advocates. (37:16)
  • The strengths and weaknesses of each social platform. (38:50) 
  • Dissecting the Mind Pump advertising strategy. (44:40)
  • The BIG tradeoff between motivation and action taking place. (48:50) 
  • The potential of podcasts. (54:33) 
  • Understanding that people perceive the world in different ways. (1:03:12)
  • Why he believes Facebook will never die. (1:06:15)
  • The most common mistakes content creators make. (1:09:28)
  • The psychology behind elections and social media. (1:12:20)
  • How communication is math. (1:20:09)
  • The characteristics of the “perfect” client. (1:21:45)
  • Why he likes to help people grow. (1:24:01)
  • Can you grab attention and can you maintain it? (1:26:10)

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