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Mind Pump: Raw Fitness Truth

1755: Insider Secrets of the Supplement Industry With Mike Matthews

01:25:45

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In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

  • How did the supply-chain shortage affect Legion? (2:42)
  • Why Facebook ads are NOT what they used to be. (5:42)
  • The value of the brand factor. (10:38)
  • The importance of timing. (12:46)
  • The dirty tricks behind how the supplement industries sell products. (16:27)
  • Is the market getting better or worse with weeding out the bad actors? (24:54)
  • The common marketing ploy of taking research and using it to build profits. (34:50)
  • The standards that Legion holds to. (37:38)
  • His predictions on creatine. (45:35)
  • How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
  • The details behind Mike’s latest book and who it is for. (1:05:42)
  • How a good coach will meet someone where they are at. (1:11:45)
  • Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

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