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Mind Pump: Raw Fitness Truth

2047: How to Become One of the Highest Paid Trainers in the Fitness Industry With Don Saladino

01:34:41

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In this episode Sal, Adam & Justin speak with Don Saladino, trainer of Hugh Jackman, Ryan Reynolds, Blake Lively and many other Hollywood A-Listers.

  • “You are all expendable.” His origin story in the health & fitness space. (2:19)

  • Working with celebrities compared to athletes. (18:14)

  • Dealing with ‘snake oil’ actors in the business. (26:22)

  • How using data points can become weapons. (33:49)

  • The craziest celebrity transformation. (37:33)

  • Why he stays away from performance-enhancing drugs. (41:05)

  • How he managed the 2008 market crash. (46:26)

  • Surviving the pandemic and going digital. (49:04)

  • Why did his original app crash and burn? (52:40)

  • The “vanity metrics” of social media, and why you shouldn’t build your business around it. (54:27)

  • The obsession of wanting to get better at your craft, and the power of relationships. (1:01:12)

  • Breaking down his revenue streams. (1:08:55)

  • The Barn Saladino. (1:13:40)

  • His relationship with fitness. (1:16:13)

  • Fitness is a perfect vessel for growth. (1:21:20)

  • The evolution of his relationship with money. (1:26:17)

  • Leading by example with his children. (1:30:57)

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