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Mind Pump: Raw Fitness Truth

2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

01:36:10

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In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

  • Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05)

  • Being in a good space yourself to find that right person. (12:40)

  • His start in male physique competitions and dealing with the politics involved. (14:16)

  • The massive role genetics play. (27:36)

  • Starting his vlog and when his business started taking off. (30:28)

  • The apple sauce and peas & carrots of social media. (34:42)

  • His experience working on the Biggest Loser. (38:02)

  • Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)

  • Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)

  • Why so much of health is community. (1:09:45)

  • Have his views on health & fitness changed post-COVID? (1:13:18)

  • The evolution of his training. (1:14:21)

  • Why he has no problem NOT posting. (1:16:01)

  • The journey behind creating the Fitness Culture App. (1:17:20)

  • From LA to St. George. (1:23:00)

  • The most misunderstood thing about him. (1:25:05)

  • Did insecurities drive him to the gym? (1:26:08)

  • What traits from his dad will he transfer to his kids? (1:27:18)

  • His relationship with money and the challenge of people-pleasing. (1:29:33)

  • Enjoy the process. (1:32:54)

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