2302: How to Be a Successful Trainer in 2024 With Jason Phillips

01:00:30

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  • How the fitness industry is RAPIDLY evolving. (2:22)

  • How your business should be a DESIRE, not a necessity. (4:12)

  • Why the scale model is broken. (6:42)

  • Why is the quality of coaching going down? (11:55)

  • Understanding your growth trajectory. (18:20)

  • Acquisition vs. retention. (23:21)

  • The difference between a rich vs. poor mindset. (25:25)

  • Understanding a revolving pricing model. (26:27)

  • Exclusive vs. inclusive marketing. (35:00)

  • How the FTC is cracking down on online marketers and how to be compliant. (42:19)

  • How to compete and win in 2024. (51:36)

  • Respecting the journey. (58:00)

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