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In today’s episode of The Art of Passive Income, Mark and Scott talk to Matt Crane—DefineYourBrand.live. Matt is a former NCAA athlete turned entrepreneur, who walked away from the corporate world in 2014 because his job took him away from one of the most important events in his life. He now helps organizations, business people, and entrepreneurs grow their sales and marketing through his 10+ years of experience in the industry. I realized that if I can learn to sell and be efficient at it that I can control my own destiny no matter what I was doing. In the scheme of the Food Network's show Chopped, listen in as Matt creates the greatest salesperson on earth. Three ingredients he uses are: Integrity Likability Faith Matt expands on each ingredient and why it's key to building good customer relations. Plus, he shares what attributes he took away from one of his biggest influencers—his father, a successful sales rep for Nabisco. Listen in for all the details and Matt's answer to, You’re having a dinner party and you can invite three people that can teach you the most about sales and getting to the next level—Who are you inviting? TIP OF THE WEEK Mark: Check out Matt's podcast at DefineYourBrand.live. (*Updated website) Scott: Check out FlyCash.me to track your expenses using simple text and emojis. Matt: Read the book, Be Obsessed or Be Average by Grant Cardone. Starve the doubt, feed the beast. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?