Why Full Transparency Is A Big Deal

In today’s episode of The Art of Passive Income, Mark and Scott talk with Stephen Woessner—founder and CEO of Predictive ROI. He is also the host of the Onward  Nation podcast in which he has interviewed an impressive list of over 500 guests, including Kevin Harrington from Shark Tank, Gary Vaynerchuk, and Jay Baer… just to name a few. Stephen, who has been featured in Inc. Magazine, Forbes, Entrepreneurial, and The Washington Post, is a digital marketing authority, entrepreneur, speaker, and educator—he teaches companies and organizations the 8 Money Draining Mistakes and how to fix them, increasing the financial return on investment in the digital world by 200 to 500% or more in 12 months or less. He is also a bestselling author of three books: The Small Business Owner’s Handbook to Search Engine Optimization Increase Online Sales Through Viral Social Networking The third and most recent book was still in production when this episode was recorded. Stephen describes it as, the deepest most comprehensive book on the planet with respect to podcasting, and how to build your business using it. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Profitable Podcasting is an in-depth curriculum that lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Stephen, who loves teaching others, believes that full transparency is the best approach. Listen in as Stephen shares why he wrote the book in lieu of teaching the program as a paid course. Plus, he shares how he developed the 8 Money Draining Mistakes, which are: No baselines or S.M.A.R.T goals Lack of distinction High bounce rate SEO done poorly Not knowing your customer Poor customer experience Too much institutions speak Ambiguous calls to action Also, find out which three past podcasts guests would he like to have over for dinner and what would he would ask them. Stephen is not only a big deal, he is the real deal—and not only is he transparent, but he runs his business with integrity as well. There is a lot to be learned from Stephen Woessner! Listen in now. TIP OF THE WEEK Mark: Learn more about Stephen by going to his website at PredictiveROI.com. Scott: Read the book, Act Now!: How I Turn Ideas into Million-Dollar Products by Kevin Harrington. Stephen: Read the book, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?