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Avocado's Growing List of Experiential Showrooms - Where We Buy #219
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Mattresses are often made with synthetic fibers or foam. But Avocado's mattresses are different. Avocado sells sustainable organic non-toxic mattresses and bedding. The company started selling online, but now shoppers can test its wares in a growing number of experiential showrooms. Kris Karuna is VP, Business Development & Retail Brand Experience Development at Avocado Green Mattress. He explains the company's bricks-and-mortar strategy.
James Cook is the director of retail research in the Americas for JLL.
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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.