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How to Build a Personal Brand - Where We Buy #226
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A brand is just a story that people tell. So how do you take control of your own story? Sarah Malcom of ad agency Quiet Valor explains the simple steps anyone can make to start telling their stories online.
James Cook is the director of retail research in the Americas for JLL.
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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.