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The Rebirth of Brands You Thought Were Gone - Where We Buy #242
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Some stores and retail brands that have gone away over the years still have brand equity. But how does a brand rebirth happen? Dan O’Brien at Hilco Real Estate has worked with a brands like Pier 1. He discusses how decisions around brand reemergence are made and executed.
James Cook is the director of retail research in the Americas for JLL.
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