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The Principles of Psychomarketing - Where We Buy #259
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Mark Kalkwarf and Skye Revell of Atypical talk about how they use the tools of consumer marketing to elevate the profiles of their commercial real estate clients.
James Cook is the director of retail research in the Americas for JLL.
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Check out Atypical's 7 Principles of Psychomarketing white paper: https://www.atypicalcompany.com/whitepapers
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Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.