Ep. 137 - Going From Wedding Planner to Expert Educator, Coach and Course Creator with Candice Coppola

Candice helps wedding pros build a profitable business with purpose; giving them the short cuts and secrets she’s learned along the way. Amber and Candice talk about pricing, authenticity, over-delivering, content creation and the magic of turning 40!

Growth and Wisdom Highlights:

• Going "live" for the first time as a shy content creator 
  
• You have to grow into being the unpolished version of yourself, but when you do, that’s when you really start attracting likeminded clients. Let everyone around you self-select!
• How to know how much to charge for your programs and products.
• Spreadsheets are fun and other “Tales from the Clipboard.” Learn about Candice’s opt-in newsletter and her crazy-good organizational skills.

Take-Aways:

• The biggest bang for your buck when it comes to content creation is blogging!
• Gather feedback from your customers through "office hours" calls to uncover the voice of your customer and understance what they need/want next.
• Discover what you are an expert in and confidently teach it!
• Know this: “You’re either here for me or you’re not.” 40 is the best age because you stop caring what people think, and you stop trying so hard to get people to like you. 

Resources shared in this episode:

instagram.com/candice.coppola

candicecoppola.com/

Coterie Mastermind: amberhousley.com/matermind

Weekly Business & Marketing Planning Notepad: amberhousley.com/planner