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Renowned technology futurist and best-selling author Daniel Burrus joins us for the 18th episode of "The Innovation Engine" podcast to talk about why anticipating the future can be the difference between companies that stand the test of time and those that collapse over time. On this episode of the podcast, we discuss the difference between Hard Trends - trends that will happen - and Soft Trends - trends that might happen, how you can harness that knowledge to anticipate cyclical business trends and opportunities, and why you're sometimes better off skipping your company's biggest problem rather than solving it.
Daniel Burrus is the author of six books, including the #1 Amazon bestesller Flash Foresight: How to See the Invisible and Do the Impossible. He started Burrus Research 31 years ago and is one of the most popular Influencers on LinkedIn, with more than 370,000 followers of his profile page as of this writing.