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On this week’s episode of the podcast we look at ways companies can make the innovation process simple. We discuss the key structural elements that all innovation efforts should include, the importance of nurturing the front end of innovation and where innovative ideas should come from, and why it's important to create a balanced innovation portfolio. Dr. Kevin McFarthing joins us to discuss those topics and many more around the structure and strategy of innovation. Dr. McFarthing is the founder of Innovation Fixer and a top innovation blogger who has 2 decades of experience at the heart of innovation. He spent 17 years in an innovation leadership position with Reckitt Benckiser (www.rb.com), one of the top 20 companies on the UK FTSE. Dr. McFarthing has led product development efforts in a variety of areas, including consumer healthcare, household products, prescription medicines, diagnostics, and molecular biology. For the last 3 years he has been named one of Innovation Excellence’s top 40 innovation bloggers.