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Innovation & the Laws of Subtraction is the topic of discussion on this episode of the podcast. We talk about how companies and individuals can engage in addition via subtraction by employing tools like "stop doing" lists instead of to-do lists. The episode covers 6 simple rules for winning in the age of excess everything, why multi-tasking isn’t just ineffective but may be downright hazardous to your health, and why what isn't there is sometimes more important than what is. Matthew E. May, author, keynote speaker, and founder of EDIT Innovation joins us to talk about his book, Innovation & the Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess everything.