64. Getting Past the Creativity Myth, with David Burkus

On this week’s episode of the podcast we take a look at why it’s important to get past some of the most common myths surrounding creativity in order to drive innovation. Among the topics we discuss are why creativity isn’t merely limited to those with “the creative gene,” the 4 conditions that must be met for creativity to flourish, and why the quest to build a better mousetrap is a mousetrap in and of itself.

David Burkus joins us to discuss those topics and many more. David is the author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. He is also an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. David writes regularly for the Harvard Business Review, Forbes, PsychologyToday, and 99U. His writing has also appeared in Fast Company, Bloomberg BusinessWeek, and an assortment of author publications. He’s also the founder and host of LDRLB, a podcast that shares insights on leadership, innovation, and strategy.