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The Innovation Engine Podcast

86. Growth Through Innovation, with Mark Schaefer

34:35

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On this week's episode of the podcast, we talk about growth through innovation with Mark Schaefer. Among the topics we cover are the concepts of the Alpha audience - or apostle audience - and why they're important concepts to understand, essential marketing strategies that are vital for any company looking to grow exponentially, and why Mark believes that there truly is a Tao of Twitter.

Mark Schaefer joins us on this week's episode to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow through social media, content, and strategic marketing. His portfolio includes seven patents, two graduate degrees, a mentorship with Peter Drucker, and five best-selling marketing books, including The Content Code, The Tao of Twitter, and Return on Influence. Mark is a regular blogger at {grow}, one of the top marketing blogs in the world, and he teaches graduate marketing classes at Rutgers University. He has been a keynote speaker at a number of well-known events worldwide, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He’s also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Show Notes