152. Unlocking the Customer Value Chain & The Rise of Customer Power - with Thales Teixeira

On this episode of The Innovation Engine, we'll be looking at unlocking the customer value chain. Among the topics we'll discuss are why companies need to be thinking more about business model innovation than technology innovation, why they should focus far less on the competition and far more on their customers, and what we really mean when we talk about the concept of digital disruption.

Here with us today to talk about all that and more is Dr. Thales Teixiera. Thales is a professor at the Harvard Business School and HBS's marketing unit, and his focus is researching digital disruption and the economics of attention. He's also the author of the soon-to-be-published book Unlocking the Customer Value Chain, which focuses on decoupling disruption and innovation, helping readers uncover the true drivers of change in business today, and why the answer isn’t technology (as we're so often led to believe).

Resources:

• Learn more at https://www.decoupling.co/
• Pre-order: Unlocking the Customer Value Chain (Feb. 19, 2019)
• Twitter: https://twitter.com/ThalesHBS
• LinkedIn: https://www.linkedin.com/in/thales-teixeira-391587/

Learn more and get the full show notes at: 3PillarGlobal.com