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The Innovation Engine Podcast

208. Go To Market First Product Management

31:32

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In this episode of The Innovation Engine, we're thrilled to welcome Arjun Pillai, the visionary co-founder and CEO of the emerging company, Docket. Arjun, a seasoned entrepreneur with a rich history of successful ventures, delves into the critical concept of Go-To-Market First Product Management (GTM First Product Management). This episode is a deep dive into why it's essential to consider market strategy, distribution, and user acquisition right from the inception of a product.

Arjun brings to light the importance of aligning product features with market needs and ensuring these are effectively communicated to customer-facing teams. He shares valuable insights from his experiences at ZoomInfo, emphasizing the evolution of product management and the pivotal role of product demos. Listeners will gain an understanding of how to empower teams for effective product demonstrations and the significance of setting clear goals for feature adoption.

Join us as we explore Arjun's unique approach to product management at his new venture, Docket, where customer discovery and collaboration are key. His perspective on media consumption and engaging with industry experts offers a glimpse into the mind of a true innovator.

Don't miss this opportunity to learn from Arjun's expertise and understand the nuances of bringing a product to market successfully. Tune in for a masterclass in product management strategy and execution.


Episode Highlights:

  • Exploring the concept of Go-To-Market First Product Management (GTM First Product Management) and its importance 
  • Arjun's experience at ZoomInfo and how it highlights the alignment of product features with market needs
  • The evolving role of product management, shifting from holistic approaches to more specific tasks
  • Importance and strategies for effective product demos, including the use of synthetic data and maintaining separate demo environments
  • Setting and managing goals for feature adoption, with different expectations for different company sizes and markets


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Produced by NOVA Media