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Great communicators aren't born that way. They're self-made. Charles Duhigg is a Pulitzer Prize-winning journalist whose new book, Supercommunicators, explores how some people have unlocked the secret language of connection. Charles and I discuss what makes these "supercommunicators" unique, why we need stories to convey ideas, and how being honest once saved a CIA recruiter his job. This...is A Bit of Optimism. To learn more about Charles's work, check out: his book Supercommunicators charlesduhigg.comSee omnystudio.com/listener for privacy information.